The Black is Beautiful Collection
File
Identifier: SESC-0011
This collection consists mainly of ephemera (mostly cans) generated during the campaign.
Use of these materials requires an appointment. Contact archives@stedwards.edu
No materials belonging to the St. Edward’s University Archives and Special Collections may be published or exhibited, in whole or in part, without written permission of the Director of the Library. Specific acknowledgement of the Munday Library Archives and Special Collections must appear in the printed publication or display. The library requests notification of publication or display and a complimentary copy of the published work. Photocopies or scans made of archival materials are intended for private research and permission to create these reproductions should not be taken as permission to publish. All responsibility for possible infringement of copyright law as a result of reproduction and use of these materials is assumed by the applicant. The researcher assumes full responsibility for complying with laws of libel and literary property rights which may be involved in their use. The Munday Library, at its discretion, may deny duplication of materials known to be covered by copyright that it does not own. Requests for permission to publish should be sent to archives@stedwards.edu
The Black is Beautiful initiative was launched by Weathered Souls Brewing in response to the civil unrest of 2020. It was a collaborative effort amongst the brewing community and its customers in an attempt to bring awareness to the injustices that many people of color face daily. More than 1,000 breweries participated in all 50 states and 22 countries.
Its mission was “to bridge the gap that's been around for ages and provide a platform to show that the brewing community is an inclusive place for everyone of any color.”
Participating breweries were given the Weatherd Souls base recipe (“a moderately high abv. stout to showcase the different shades of black”) and encouraged to add their own creative twists to it. They were also given a label designed by KD Designs that included space for a brewery’s own logo.
Weathered Souls donated proceeds to the Know Your Rights Campaign and said to collaborators, “as much as we want this to be about raising money, the real issue is bringing education and information, which will bring forth change to a system that has fractured so many families and has been broken for decades.”
-Quotes by Marcus B. (Founder and Head Brewer of Weathered Souls)
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English
The Black is Beautiful initiative was a collaborative effort between breweries launched by Weathered Souls Brewing in response to the civil unrest of 2020. The signature receipe and branding elements of the efforts were an attempt to bring awareness to the injustices that many people of color face daily. This collection consists mainly of ephemera generated by the effort.
The collection is arranged in a single series.
This collection was compiled by St. Edward’s University’s Munday Library.
Materials in this collection come from a variety of sources. The primary source of acquisition is supplementary materials from participating breweries. Additional materials have been collected at public events, festivals, and from individual collectors. Some materials have been acquired in partnership with the Austin Beer Museum.
Standard policy is to retain one copy of each item present at the time of donation. Additional materials are discarded in accordance with individual donor agreements. Some excess materials are donated to the Austin Beer Museum.
Processed by the Archivist and Special Collections Librarian (Travis Williams), January 2021.
Part of the Special Collections Repository